ikeGPS is changing the way the world is measured, utilizing its smart laser measurement solutions to capture, record and export measurement data.
Not only did we grow nearly two and a half times in revenue but we also launched four new product platforms in IKE 4, the next generation of Spike, the Smart Measure Pro and the Cloud platform, which represents a high-value offering for our customers while also expanding the markets we can serve as we go into FY17.
If you look at customer successes, you can turn to the signage market. We targeted the signage market a little over a year ago and have already taken home the Innovation Award from the International Sign Association, which is one of the biggest product honors in the industry. We also now have 2,000 to 3,000 vocal and passionate customers who use our tools and software every single day in the signage market to drive both their top line and bottom line.
In the utilities market, Cyient has been an early reference customer that adopted IKE 4, which is delivering to specific parts of Cyient’s business. So we’re delighted to work so positively with a business as prestigious as Cyient, which maintains infrastructure for some of the world’s largest communications groups and utilities.
Lastly, I'm proud of the team we built through the year. In terms of capability, the IKE team gets stronger and stronger. We ended the year in a great position.
In looking forward to FY17, what are ikeGPS’ biggest goals?
For one, we’re now operating in a focused business unit structure with an absolute focus on end users in specific markets. On the utility side, we plan to set the standard for pole-measurement accuracy and focus on integration in order to make IKE 4 data as useful as it can be for our customers. On the new market side, we’re investing in the Spike platform and looking at new vertical markets, such as insurance, to accelerate our growth alongside signage. For the government sector, it’s around putting the capability in place to support some very large enterprise-type opportunities.
Underpinning all of that is our structure, capability and people. On the back of our growth, we’ll continue to work hard to bring on more talented people to complement the team we have now.
Recently, Cyient endorsed IKE 4 for supporting large-scale fiber deployments. What does this mean for IKE 4’s growth potential?
A number of customers have said that IKE 4 is a homerun in terms of not only measuring poles but also in managing and analyzing the data. Cyient manages infrastructure for some significant communications groups and utilities across the U.S., so when you have customers of that size and scale that benefit from IKE 4, it certainly shows that we offer the right product for the market. And we’re not going to stop improving features and functionality, and that’s why the IKE 4 platform is so exciting to build upon.
Since Spike’s first-place finish in the Innovation Awards from the International Sign Association, Spike has received a lot of positive buzz. How has the award translated to new opportunities for Spike?
We’ve been almost overwhelmed with inbound interest from parties seeking to distribute our solution internationally. When we sell to markets outside of the U.S., we focus on getting alongside local resellers, and we’ve been overrun with inquiries for companies to sell Spike into their specific signage market. We’ve closed international distribution agreements in markets such as Spain, Portugal, the U.K., Germany, Norway, Mexico, Brazil and Canada – the list goes on and on.
Secondly, I think it’s made everyone internally feel proud of the value of what we’ve built for these customers. We’ve gone a long way in one year.
If you were a superhero, what would be your power?
I’d have to be Spider Man because my five year old son is dressed as Spider Man day and night. He’d be thrilled if I could throw webs.
As a full-service sign shop in Englewood, Colorado, Magnify Signs offers all types of signage. From digital printing to interior signage and channel letters, Magnify Signs can handle a wide variety of services, says owner Tim Root. Of course, with such a large portfolio, Magnify Signs stays busy, and a productive workflow is key to the sign shop’s success, particularly when it comes to site surveys.
Typically, conducting a site survey is a long, involved process that requires a ladder or expensive bucket truck. And that time and money investment comes before the sign shop has even won the job. However, Root found a quicker and more economical method for recording measurements when he attended the Signworld Convention in 2015 and discovered Spike, a laser measurement solution for conducting signage site surveys and estimations.
To capture an area’s measurement, Root simply takes a photo of a signage space with Spike and draws the measurements on the photo that he needs for his estimates. All of the measurements are saved with the photo inside of the Spike mobile app. If Root ever needs additional dimensions, he can open the Spike photo at any time and take those measurements. Root can also upload the photos to the Spike Cloud for his designer to access. When Root has a full day of sales meetings and site surveys, his designer doesn’t have to wait for Root to return to the office. His designer can simply log in to the Spike Cloud from a browser, view the photos and measurements, and download a JPG to import into his design software.
“As a sales guy, I want to be able to turn over my measurements and worry about the next prospect,” Root says. “I like that Spike allows me to keep working on winning new business without slowing down my designers, and I don’t have to worry about my tape measurements being off.”
Root uses Spike for a variety of applications, including interior signage, he says. While many interior signs are small and don’t require a ladder to capture measurements, Root still likes to use his Spike. Measuring small interior graphics on foot with a tape measure may be a quick process, but it doesn’t give designers a sense of the space. Instead, Root can use Spike to capture both the measurements and environment, which gives his designer a better idea of what type of graphics would complement the area.
“Spike makes the design process much more streamlined because my designer doesn’t have to keep asking me questions about what the wall looked like, what’s next to the wall or if there’s furniture in front of the wall,” Root says. “Everything about the space is in the Spike photo for my designer.”
For instance, in a tight lobby space, multiple visual obstacles could be in the way of a sign. Perhaps a sign shop plans to install a lobby sign on a 10-foot wall, but a reception desk blocks part of the wall’s view. In actuality, the visual area is only 6 feet. With the Spike photo, the designer knows exactly what environmental elements to consider and can create a more accurate mock-up for the client.
Now that Root has included Spike in his business process for the past year, he’s seen a noticeable improvement in how quickly and efficiently Magnify Signs operates, he says. Not only can Root pursue more prospects but he can also better serve his customers. And that makes a big impression on clients.
“We operate on the basis of speed, and the faster we can create a proof, the faster we can get the business,” Root says. “Spike allows us to be much more efficient, and that means taking care of our customers’ needs quicker.”
Want to learn more about Spike for the sign and graphics industry?
Visit our Spike signage page to see how Spike can help your shop work more efficiently and save on its bottom line.
Wouldn’t it be great if site surveys and estimates didn’t drag down the sales process? Site surveys and estimates require a major investment in time, manpower and even expenses. However, Spike, a laser measurement solution, streamlines the entire sales process and allows you to conduct business more cost efficiently. Simply attach Spike to a smartphone or tablet, take a picture of the survey area, and all the measurements you need are saved within the photo. You can now turn around more surveys in a day and better manage operating costs.
But don’t take our word for it. Here, our customers share how Spike has helped them solve some of the biggest problems in the field.
1. Lugging around ladders bogs down your productivity.
"Each day we use Spike, the investment pays back. Spike enables us to go to the job site, take measurements, record details and leave. We no longer need to have a ladder to estimate projects, such as light box replacements. For estimating purposes, this is the perfect tool to increase your productivity."
–Tom Weber, FASTSIGNS Minnetonka and Eden Prairie
2. Too much time is spent in the field.
“Having those quick measurements makes life easy. I always hear from clients that they’ve had to wait anywhere from a few days to two or three weeks to get a design from other sign shops, so turning around a design so quickly really helps in staying ahead of competition. Overall, Spike easily cuts the time I spend on a signage project in half.”
–Glenn Chambers, Freeman Signs
3. Return trips for additional measurements are time consuming.
“Spike has saved me from having to return to a lot of my sites. Now I take all the pictures I can using my iPad and Spike and store them for future reference. If I take a picture of every side of the building, I’m usually well-covered.”
–Kathy Green, Signarama Naperville
4. The sales process is slow, which limits business opportunities.
“Our sales staff can easily take a photo while out in the field and either upload the photo to the Spike Cloud to measure back at the office or on the spot in front of the customer. Since using Spike, we’ve been able to win more bids because we can turn around more estimates in a day.”
–Kyle Freeman, Lightning Quick Signs
5. Traditional surveying methods result in frustration and inconsistent measurements.
“I would measure the exterior of a building the old-fashioned way, such as counting bricks or measuring something on the building and scaling it from that, but it wasn’t always productive. When your tape measure is flapping in the wind, it’s frustrating and challenging. You’re not getting the measurements you need.”
–Brad Beller, Image 360 Scottsdale
Do these problems also plague your sales process? Learn more about how Spike can help you manage your sales process more efficiently.