ikeGPS Expands European Spike Distribution With Spandex
ikeGPS announces a new multiterritory distribution relationship with sign and digital graphics distributor Spandex. This agreement expands the availability of IKE’s Spike product throughout Europe. Today, Spandex operates sales offices throughout Europe with 23 warehouse facilities and dedicated sales teams in each country, selling to more than 33,000 customers.
“With Spandex’s impressive 40-year history and established customer base of 33,000 companies, we are in a great position to leverage Spandex’s industry experience and grow Spike’s presence in the European sign and graphics market,” says Glenn Milnes, CEO of ikeGPS. “This is on the back of Spike being awarded the 2016 International Sign Association’s Most Innovative Product of the Year Award and having now sold into thousands of U.S. sign shops. Spandex has an unmatched presence in Europe, and we’re proud to partner with such a significant and respected industry player. Spandex has already placed orders to support launch activities, and our expectation is that through calendar 2017 we will see 300 to 400 Spike’s sold into each of the larger markets, such as Germany, and 100 to 200 Spikes sold into each of the smaller regions such as Benelux.”
“I was excited when Spike came across my desk because we are always looking for new technology that helps our customers work more efficiently and better manage their costs,” says Rob Karpenko, executive director, category management and e-business of Spandex. “When I brought Spike to our internal product counsel, they quickly approved it, and the sales staff throughout our European branches are looking forward to offering Spike to their customers.”
Spandex is one of the world’s leading suppliers of materials, sign systems, displays and equipment to the sign making and graphics industries. Since 1976, it’s been our business to provide complete solutions for businesses that produce signs and displays, digital prints, speciality graphics, vehicle wraps and many other forms of visual communication. With offices in 15 countries and a broad product portfolio from industry leading brands, we offer our customers an outstanding service, delivered by a team of experts.