Four ways to streamline the broadband deployment process

In today’s competitive broadband landscape, communications companies face many challenges to efficient network expansion. Lengthy approval processes, limited access to critical data, regulatory hurdles, and cost disputes make traditional pole attachment methods a significant bottleneck. However, there are strategies to tackle these challenges head on, leverage BEAD funding opportunities and accelerate fiber deployments. Here are four ways to streamline broadband deployment processes:

1) Take a Big-Picture View on Selecting Technology

One of the most significant obstacles in broadband deployment is the lack of foresight in technology adoption. Often, tools and technologies are selected in operational siloes, missing out on the opportunity to create efficiencies across work teams and leading to delays in downstream processes. To avoid this, organizations should adopt a proactive, cross-functional approach to selecting and implementing the right technologies. A factor to look for in particular are integration capabitlies, which help ensure your data easily gets to the right downstream teams and systems.

Selecting tools that streamline operations enhances collaboration between teams as well as with contractors. Advanced software solutions can centralize data management, enabling seamless communication across departments and stakeholders. By adopting a big-picture technology mindset, companies can reduce bottlenecks and ensure smoother execution of their projects.

2) Collect Accurate Field Data

The backbone of any broadband deployment project is reliable data, particularly when dealing with pole locations, span information, and attachment data. Accurate field data collection is essential for making informed decisions about network design and implementation. Poor-quality or inconsistent data can lead to costly mistakes and delays.

Using advanced tools for field surveys and bulk data imports can significantly improve the efficiency and accuracy of data collection. Centralized systems for managing this data ensure that all stakeholders have access to consistent information including photo verification, reducing errors and miscommunication. This step is especially crucial in brownfield projects where existing infrastructure must be evaluated for compatibility with new deployments.

3) Leverage Automation and AI

Automation and AI that are purpose-built to address specific industry pain points can transform broadband deployment processes by reducing manual effort and improving efficiency. For instance, AI-powered tools can automate tasks like route selection and joint-use ticket creation— historically time-consuming processes—allowing teams to focus on higher-value activities.

Emerging AI capabilities are also being integrated into pole loading analysis, which is a critical component of the pole attachment process. These tools not only expedite calculations but also improve accuracy, ensuring compliance with safety standards like the National Electrical Safety Code (NESC). By embracing automation and AI, organizations can accelerate timelines while maintaining high-quality outcomes.

4) Align with Pole Owners on Industry Standards and Best Practices

Collaboration with pole owners and adherence to industry standards are vital for successful broadband deployment. Engaging early with pole owners fosters trust and ensures alignment on key requirements such as make-ready work.

Understanding NESC standards and pole owner requirements allows network operators to objectively self-perform pole loading analysis or evaluate make-ready requirements from the pole owner, streamlining approvals and reducing reliance on external parties. Additionally, adopting best practices for data sharing – such as automated joint-use ticket generation – can build confidence with utilities, further expediting approval processes.

By aligning with established guidelines and fostering transparent communication with stakeholders, companies can navigate regulatory hurdles more effectively while minimizing delays.

The Role of Data in Deployment Success

Across all four steps, the importance of accurate and reliable data cannot be overstated. Data serves as the foundation for every decision made during deployment—from initial planning to final implementation. High-quality data enables organizations to identify potential challenges early, optimize resource allocation, and avoid costly rework.

Moreover, providing accurate data during the attachment application process builds trust with utilities and pole owners, potentially eliminating redundant field checks that can delay timelines. A centralized “single pane of glass” approach to data management ensures that all team members receive the information they need, in the format they need it, fostering collaboration and alignment on project goals.

Conclusion

Accelerating broadband deployments requires a strategic approach that addresses common bottlenecks in the pole attachment process. Organizations can overcome these challenges by prioritizing technology adoption, collecting accurate field data, leveraging automation and AI, and adhering to industry standards.

These four steps not only streamline operations but also position companies to capitalize on funding opportunities like BEAD while meeting tight project deadlines. As the broadband landscape continues to evolve, adopting innovative practices will be essential for staying ahead.

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Brett Willitt is a Senior Vice President of Product for ikeGPS. Brett has more than 25 years of grid asset management experience and is widely considered one of the leading structural analysis and structure management experts in the US. He holds a BS in Civil Engineering from Clarkson University.