Alex Friedl, product owner for IKE Office and IKE Field, discusses the importance of customer feedback in product development. She gives an example involving a major utility customer, in which IKE developed a native shapefile export feature for IKE Office Pro. This new functionality eliminates the need for users to manually convert KML files into shapefiles before importing them into a GIS platform, thereby reducing extra time and costs for teams without dedicated GIS staff.